Showcase

eMarketing Programmes

www.detail-direct.com

Our expertise lies in creating powerful, co-ordinated e-marketing programmes for companies and brands across their target customer markets.

  • Industry leading and award-winning programmes for highly effective reach into target customer markets with proven ROI (IMS Xponent)
  • Multi-channel marketing approach: better than relying on just one source providing unrivalled reach into your target customer markets
  • Outstanding web and multimedia creative strength: creating compelling content to build your brand and maximise results
  • Total project management service: minimises client resource requirements
  • PharmiWeb Solutions and its partner network have completed over 250 e-marketing programmes across the world for the industry’s leading companies
  • Customers in the UK include; AstraZeneca, Eli Lilly, Merck, Napp, Novo Nordisk, Pfizer, Proctor & Gamble, ProStrakan, Sanofi Aventis and Wyeth

Case Study: e-Detailing

Two waves of email marketing were employed to reach and encourage target healthcare professionals to access an e-detail that was built by PharmiWeb Solutions. Main features included flash animation with professional voice-over commentary, an integrated quiz, online CPD course, patient education course, an incentivised e-detail follow up, and the ability to request a sales rep visit. Results included:
  • Direct correlation between e-detail access and an increase in prescribing levels
  • Extremely high and accurate recall of the key messages communicated in the e-detail
  • A high number of patient case studies were completed, which captured doctor’s current prescribing behaviour in detail, providing client with invaluable market intelligence
  • Positive shift in treatment positioning as result of viewing e-detail from 3rd/4th line to 2nd/3rd line
  • Majority expected to increase or start prescribing (as appropriate) product as a result of viewing the e-detail
  • Average length of visit to e-detail was over 6 minutes
PharmiWeb Solutions
AOP Uk

Microsoft Gold Partner
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