The PCDS (Primary Care Dermatology Society) wanted to build a website that met a number of key communication objectives. PharmiWeb Solutions was able to produce a site that
providing valuable and relevant content, additional services via the website of value to PCDS members to PCDS members and that is also valuable to a wider healthcare professionals and the patient/carer community interested / involved with Dermatology.
Advantages
- Site security – designated sections of the site are only accessible by PCDS members (discussion forum and sections of the Information Resource)
- Information Resource – constantly updated section containing therapy-specific information, education and guidelines
- Discussion forum covering a number of key topics, this provides the only secure forum in the UK where PCDS members can communicate with each other on a regular basis
- Events Calendar – latest events in dermatology updated by PCDS members
- Provided access to a discreet number of target GPs inaccessible by any other route in such a cost effective manner
- Enhanced their image with the PCDS by sponsoring the site
- Able to display promotional material on the website of their key target group in a dedicated area, and alter it as and when their product messages change
- PCDS members can share and receive information in a highly accessible environment
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